Writing Tips: How A Pantseur Wrote an Outline

 

I am a confirmed pantseur, or a writer who disdains imposition of rules, order or God save us all, outlines on my fly-by-the seat of my pants style. Damnit, I’m a pantseur and I won’t change for anyone. F*** rules! And f*** outlining! Gah!

Yeah. That’s how my inner child, now a childish but still charming adult, thinks about the writing process. I wrote my first two novels without even the tiniest thread of an outline written on paper.  Index cards? Corkboard? Character sketches? Synopses? Bahahaha! At a certain point, of course, the laugh was on me–when I couldn’t remember if my main character had brown or green eyes. Sound ridiculous? It did to me. So midway through the drafting process, I went back and drew brief character sketches in Ripple. Here’s what my character sketches look like:

Mimi Harrington; co-head of Bryson House
Big, wide, big personality and body
Long, gray hair that smells good; flowing skirt

Cary Matterly–therapist—for Phoebe and long ago, for Cass
Hippie—looks, long blond silver (very long), paisley skirt
Nods a lot—early Parkinson’s
soft on outside, crusty on inside

Anne McCaffrey, deceased, age 75, in 2012
trim, sharp, tough, twinkling grey eyes
Hair always neat, expensive, tailored well-used stuff/clothing
Lean, old, sore, but strong, upright, good shot
The Bryson House—owner; chalet on property, Ex-Olympian

Once I started making character sketches, I loved them. It really helped me have brief snatches of each character stored in one, brief document. So from now on, I’ve been using them for all my novels, and at any one time, I’ve usually got about three works in progress going at once.

But outlines? It seemed pointless. Boring. Banal. What I do when I write defies easy outlining. I create characters and for about a year, I live with them in my head. I go everywhere with them, and they follow me on all my hikes. They yammer at me when I vacuum or wash the floors. They tell me jokes and float in and out of my dreams. At some point, snatches of dialogue come to me, and from that dialogue emerges a story, a series of scenes, and eventually, I’ve got a few chapters.

Then I start writing, and I’m usually only really understanding where I’m going a chapter or two ahead of the one I’m actually writing. Don’t get me wrong: I have a loose outline of what I want to do in the book, but I like to give my characters plenty of reason to take a detour from the vision I’ve got based on how the interactions are feeling once I get them in print.

If this sounds loosy-goosy, well, I can only agree with you. Sometimes it works. Sometimes I come up with these brilliant creations. But sometimes the whole thing comes to a blinding, heart palpitation causing halt. I outwrite my outline, and my characters sit on the train station that is my brain, awaiting direction. Sometimes it can take me a month to get the train moving again, as I plot out a few different directions in my mind.

What changed? For Wave, I am thinking about publishing it serially, in blocks of about 25,000 words. When I discussed this strategy with my editor, she asked if I could get her the second block of 25,000 words before she developmentally edited it, and I balked. “How about an outline?” she asked.  I whined; she laughed; we promised to talk later.

I thought about it overnight and realized I was sick of taking last second, barely-plotted writing detours. I was sick of flying not only by the seat of my pants, but completely without foreknowledge of what route I was taking. What if I published the first 25,000 words, and only at the 75k mark or so, realized I was making a huge mistake, or had left a massive plot hole? Don’t get me wrong: I can write around holes and clean up messes, but what if I didn’t have to?

After I told my editor I was writing an outline (which she characterized as a miraculous development), I sat down and got busy on my MacMama. Two and half hours and 3,000 words later, I had an eight-page outline which broke Wave into chapters. Here’s what it looks like:

Chapter 1

           Phoebe POV. Starts at the White residence. Phoebe is rage-filled because Wayne Toller’s getting out of jail. Zander is sprinting across lawn with football. Phoebe gives Zander ride to Cass and Helen’s office. Her Bronco “peppermint sled” almost crashes and breaks down in garage. Flashbacks Anne, who has passed away.

Chapter 2

            Cass POV. Phoebe and Zander meet with Cass in office where Cass and Helen work. Sets up relationships and the Toller release.  Shows mother-daughter love, partners working together well, and of course funny Zander.

Scene Change: Phoebe POV. Smoking in garage, waiting for Helen to give her ride to garage and for Sled to get towed. Shows her PTSD hell as she flinches and freaks out from sounds. Flashbacks Parkings.

Chapter 3

Jim John McMahon POV. He’s working in the garage on a car. Shows his relationship with God, easy quoting of Bible, military background, flashbacks, competence. Ronnie, his boss, asks him to stay late. Some lawyer friend of his needs to get something out of the Bronco they’re dropping off.

As you can see, my outline doesn’t follow any rules. It gives me an idea of scene, location, the all-important POV perspective, and helps me see the story arc. I’m sure there are a million different ways to write an outline. This style works for me.

I hope that however you write, you find a way of plotting that works for you. What about you? Do you outline? Is it one of those grim necessities a writer must keep in her toolbox, or is it yet one more ritual that takes a writer away from compiling his word count?

 

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How do you add a PayPal button to your WordPress Blog? I first came across this question a few months ago, and it bedeviled me. For the life of me, I couldn’t figure out how to add any arbitrary text, whether it was a pretty Amazon link or a PayPal link, to my blog.

What was the problem? My WordPress blog was not self-hosted, and I couldn’t add PayPal or any links to other websites to my sidebar area as a WordPress Blog. If you don’t know if your blog is self-hosted or not, chances are, it’s not, because becoming self-hosting requires signing up with BlueHost  or HostGator, among other options.

I strongly recommend you become self-hosted if you’re not already. As an author or wanna-be author, you absolutely must have easy-to-click through links prominently positioned on your blogs so that readers can buy your books. The same principle holds true if you’re selling any other products and services on your website.

What companies sell the most dependable, easiest to install self-hosting options that are compatible with WordPress? Please feel free to research self-hosting companies, such as HostPapa or GoDaddy.com. Personally, I use Hostgator and can also strongly recommend BlueHost, based in part on Michael Hyatt’s Blog post and in part on some painstaking albeit seemingly incompetent research of my own.

I think I always feel like incompetent when I’m researching technical issues online. I guess I’m every woman in that respect.

Let me save you hours of messing around and please trust me on this: unless you’re self-hosted, you cannot add “arbitrary HTML text.” If someone reading this please knows a workaround, I’d love to hear it, but I spent hours surfing down this particular “Arb Text” rabbit hole. And without the ability to add arbitrary HTML text, you can’t install those pretty PayPal buttons folks can click on in order to buy your books or services.

Once you have bought self-hosting and installed it, your next step is to go to PayPal. Assuming you already have an account with PayPal (and if you don’t, make it so), then go to Merchant Services. Once you click there, click on the Create Payment Buttons for your Website.  Then click on the Blue Button that says, Create a Button.

Just this morning, I wanted to create a button so that folks could buy writing coach  services from me, so I followed the instructions, and clicked on the yellow Create Button and came up with the following text:

<form action=”https://www.paypal.com/cgi-bin/webscr” method=”post” target=”_top”>

 

<input type=”hidden” name=”cmd” value=”_s-xclick”>

 

<input type=”hidden” name=”hosted_button_id” value=”PKGQF2HGM2HCS”>

 

<table> [etc]

 

 I copied that text down.

Then I went over to my self-hosted Dashboard on my blog. On the far left side, I scrolled down to Appearance. Under that menu, I clicked on Widgets. I searched for the word Text, and underneath it appeared the words, Arbitrary Text.

I click-dragged that box, the one titled Text, over to my right sidebar widget area, which is where I have all my other widgets, like my Subscriptions JetPack, my Facebook Like JetPack, my links to my books on Amazon . . . and my MailChimp Widget, and I found a comfortable home for where I wanted my new PayPal button to appear. I let go of the mouse, and Voila: the Text box appeared underneath and mixed among all those widgets.

Then I typed Writing Coach-TeleCon in the Title, and in the big blank open rectangle under the Title, I pasted the arbitrary text I’d copied from PayPal. After hitting the blue Save Button, I smiled, held my breath, and tapped on the name of my blog, Running from Hell with El on the top left of my browser.  Underneath it appeared the words, Visit Site, which I clicked on.

And here’s what I saw:

  Screen Shot 2013-06-14 at 3.58.43 PM

 Good luck, and happy monetizing your WordPress site! Please feel free to drop me a line with any questions! And in case anyone’s looking for some coaching work, I’m accepting new clients now.

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Writer Tips: Skipping Boring Scenes

As a self-published author, or author-to-be, how do you handle the mundane and the everyday aspects of your characters’ lives? When I was crafting my first novel, I hurried the pace of the action by stripping scenes to their most dramatic words and actions. Usually, I skipped right over the boring, day-to-day dialogue. As my critique partner Renée A. Schuls-Jacobson once explained, “Your characters don’t need to carry on goodbye parties at the end of each scene.” I laughed when she wrote that, and promptly took a hatchet to place-holding and word-wasting exchanges like, “Goodbye,” and “See you soon,” and “Honey, could you pick up the milk?”

One disadvantage to skipping goodbye parties and shopping lists is it tends to create a melodramatic story. So be it. The essence of a novel is that it has a plot, and most plots, with a marked exception for some literary fiction, contain a bunch of action sequences. Readers love action.

Which brings me to a blog post written by Roz Morris I read this morning, in which she talks about removing inconsequential details from a writer’s book. As Morris explains,

One of my clients wrote a long scene about her protagonist spending a quiet evening at home, which amounted to several pages of inconsequential phone calls.

To address the problem, Morris cut most of those pages. Or as my editor would explain, she “marked and highlighted them in red ink.” So far so good. As the Morris explains, “But we wanted to create the impression that the character was busy and had friends.” So they shrunk the scene to a summary which read like this:

Brenda called. She’ll want to talk about Fred but I’m too tired for that right now. Stepfather—darn, I was going to give him the number of that insurance company. Steve from the Swindon office—can’t it wait until after the weekend? The residents’ association—yes, I’d said I’d help with the posters for the garage sale. Can I get away with not calling back until tomorrow?

With all due respect, if I were a reader and I came across the rewritten paragraph quoted above, I would groan. It’s boring and not well-crafted. If a scene is boring, just cut it. Be done with it. I know that’s hard medicine. I’ve hyperventilated over the cutting of thousands, nay, tens of thousands of red-highlighted words. But it makes for a better book. And a better book makes for happier readers.

The other thing to keep in mind is that when you’re penning fiction, it’s a creative, even chaotic process. We’re writers, not accountants. In other words, a novel need not proceed in a purely sequential manner. It can skip entire days, months, years. And while I agree thoroughly with Show Don’t Tell Directives, it isn’t excessive “telling” to simply write, “The next morning . . .” or “When Sally Lane awoke . . .” or a million other simple phrases that show time has passed.

Another technique writers can use to show scene changes is to use a header showing the passage of time. For example, she could write “One Month Later” or “Three Days Later” or any number of variations to that effect. Or if the writer is using a flashback sequence, she could put the date and location of the scene at the start of a chapter or a section break.

What’s your take on transitions between scenes? How about the boring, mundane aspects of a character’s life? Do you think it’s necessary to write about? And as a reader, do you like reading about these details?

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Self-Publishing and How to Become Amazon Bestseller

Do you want to be able to honestly say you’re a best-selling author? Whoa, you perked up didn’t you? Grinning. I’d be happy to share what I’ve learned, so please grab your coffee cup. One of the secrets to landing on the Amazon bestseller list is to place your book in the correct category.

As a newbie self-published author, I am learning as I go, and I like sharing my lessons learned. This week, I experimented with trying a few new categories on Amazon in conjunction with a tactic called, “price pulsing,” which is just fancy writer talk for putting one of the books you’ve written on sale for (in my case) 99 cents. As a result, I reached #6 in two categories and #11 in a third:

Reaching the Amazon bestseller list will help you in a few different ways. For one thing, it gives you credibility and bragging rights and makes folks much more likely to buy your books. More importantly, and as David Gaughran outlines in his latest book, Let’s Get Visible: How To Get Noticed And Sell More Books, readers tend to skim these lists when searching for new books to read. Being a bestseller increases the chances your book will appear in “readers also bought this book” lists. And finally, Amazon is more likely to recommend your book to readers in its various charts online and in e-mailings to fans.

For example, Amazon sent one of my Facebook friends the following e-mail this week:

Hey, El, Look what I got in my email from amazon the other day.

No way! Cool! Thanks for telling me!

When I first published Ripple on KDP, I got to choose two categories for it, and honestly, I had no clue how to categorize it. I sort of thought it was literary fiction, and sort of thought it was legal drama, women’s lit, psychological thriller, family drama, and a fictionalized version of the sexual abuse workbook, Courage to Heal, by Ellen Bass and Laura Davis.

For the first few months, I left Ripple in two categories that were huge and competitive and really, quite impossible to break into for a first time, self-published author: literary fiction (general) and women’s literature (general). Last month, however, when I took advantage of KDP Select’s free days and offered Ripple: Young Adult Version for free, I put both books into the Family Life Fiction subcategory, and the YA Version shot to #1 on the charts. Even after the free day promotion ended, sales for the adult and YA versions remained very high. In fact, I sold more books in May than in any other month besides January, which was the month I released Ripple.

Fast forward to June 5th, which is when I started the price pulse for Ripple. I had always intended this novel as a fictionalized Courage to Heal, so I had only a slight twinge about placing it into the same category as the book  that inspired it, even though this category is non-fiction. As I mentioned above, Ripple shot to #6 in the abuse category, as well as a related category, “dysfunctional relationships.” And now, at least for the rest of the month, anyone who is shopping for Courage to Heal will be much more likely to come across Ripple.

In the first eight days in June, I’ve sold more books that in any other month. Like those apples? I do.

Meanwhile, I searched through several categories that could be applied to Ripple, and decided to choose not so much the easiest to break into subcategory, but a new category that would allow me to gain exposure to an entirely new set of prospective buyers. Ripple is, no doubt about it, a drama (even a melodrama at times) and it takes place in the United States, so for now, it’s grabbing the attention of drama-loving readers.

You can do the exact same thing for your book: increase the chances it will be a bestseller by getting it into the right category. Go to Amazon’s Kindle Store, and click on several different categories that might apply to your book. Click on bestselling books within each category. The lower that book’s total sales ranking, the easier it will be to break into the bestseller list for that subcategory. Scribble down some notes and choose a few different subcategories.

How do you change your categories? You go to KDP and search for your category. If your category does not appear (and often, it will not), you check the box, “non-classifiable,” and then you send a note to the help desk over at KDP. Sometimes it will take a couple of tries, so be persistent but they WILL change your category.

One last thing I learned: change your category a few days before you try your price pulse or your free promotion. I waited until the morning of my sale, and it took Amazon more than 48 to change my category. In fact, by the time they changed it, I’d already dropped 1,000 places in the overall sales rankings, so I missed a chance to rise even higher in my categories.

Any questions? I’d love to chat strategy. And I’d also like to thank Catie Rhodes, who originally taught me how to switch Amazon categories.

 

 

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Should You Use CreateSpace or Lightning Source for Printing?

Should you use CreateSpace or Lightning Source to print your self-published books?

The short answer for me is both. In the case of other writers, the answer depends on whether you want to break into bookstores and libraries.  If you do, then your only viable choice is to publish your book through Lightning Source (LS), but you can also use CreateSpace (CS) for Amazon and direct sales only. If you don’t want to crack into bookstores or libraries, then the majority of self-published authors are better served by printing on demand through CS.

Let me explain.

Earlier this year, I published my first novel through CS. I love the simplicity and zero upfront costs; the fast turnaround time for reviewing proofs; and the flexibility to order five proof copies and receive all of those copies within two or three days. Indeed, for just the price of a proof copy, which costs about $5, I found the CS publishing on demand (POD) experience very affordable.

I started to run into trouble when I sought to get my novel into libraries and bookstores. Even when utilizing CS’s Expanded Distribution Channels, which cost $25, I ran into a brick wall of sorts when it comes to getting into bricks and mortar buildings. Neither bookstores nor libraries will order self-published books via CS. This has something to do with Amazon’s relationship with CS, which is owned by Amazon.

To put it simply, Amazon competes with bookstores and bookstores don’t like to work with Amazon. Libraries, too, only order through a catalog owned by Amazon’s direct competitor (see below). What this means for self-published authors, like me, is that we can’t get our books out to readers who prefer to shop in real world bookstores or who prefer to borrow books from libraries if we publish through Amazon.

But all’s not lost. The other major print-on-demand, LS, has a great relationship with bookstores and libraries. Why? Because LS is owned by Ingram, and Ingram is the company which publishes the catalog bookstores and libraries use to order from.

Robin Sullivan discusses this in much more detail in her blog artilce, CreateSpace vs. Lightning Source.

Cost: CS is Cheaper than LSFor books uploaded digitally, Lightning Source charges $37.50 for setup. LS paperback proofs cost $30, and revisions cost $40 per change.  So LS has a higher upfront fee than CS. In addition, the per cost price for CS is slightly cheaper: $5.05 versus $5.45 for a 350-page book. For more on this, please see Terri Giuliano’s article in the Huffington Post.


The cost differential is not huge, at least not for an Indie publisher who is dead-set on cracking the bricks and mortar bookstores and libraries. And while there is absolutely no guarantee that simply getting into the Ingram catalog will get my book(s) into libraries and bookstores, at least I have a fighting chance. Now it’s up to me to contact buyers and librarians all over the country, which in the digital age is not as odious a task, in order to convince them to buy copies of Ripple.

What I’m hoping is that I can rack up at least several hundred sales of copies to libraries, which would get Ripple into the hands of sexual and domestic abuse survivors who can’t afford to buy it. And from there, the ripples of healing will spread.

Were it not for my hope to reach libraries in particular, I would probably stick with CS as my POD supplier. Even though LS can and does distribute through Amazon, and even though you can set the discount rate lower, and thus make more per book with LS, Amazon tends to characterize books sold via LS as being out of stock, which really discourages sales. This is one of the many ways Amazon’s strong arm tactics make it hard for competitors to use its distribution channels.

For now, I will order books I intend to sell directly, either through my website or at book signings, via CS, since their per book costs are cheaper, and CS is much easier to use. I will use LS to reach other distribution channels. And I will use CreateSpace to sell books through Amazon only, thus trying to sidestep the stocking issue.

Please feel free to ask any questions you have about POD below, and I’ll do my best to answer them.

 

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